Women Entrepreneurs: How to Get the Most out of Social Media for your Business and your Personal Brand

Event Details

Date: Tuesday, 17 November 2020

Time: 14:00 – 16:00

Cost: FREE

Ticket Availability: FULLY BOOKED

She Means Business is a community to build and empower women in business in Africa. The goal is to help female Entrepreneurs in their businesses. One of the most effective ways for us to reach our goal is through online training and webinars.

We understand that your time is valuable, and have therefore designed a 2 hour masterclass that is jam packed with everything you need, to take your social media to the next level. Our course is designed for women entrepreneurs and is suitable for basic, intermediate or advanced social media levels.

By attending the course you will learn how to plan and execute the most effective social media campaign for your business, and for your own personal brand. You will gain the critical knowledge and tools you need to get the most out of your social media platforms.

You will also receive our Social Media Strategy Guide for FREE. This guide has been developed specifically for South African Businesses by Google Ads specialists, content creators trained by Facebook and Instagram and digital experts with over 18 years in digital marketing.

The Course will cover:

– The most effective ways to use Social Media Platforms (Instagram, Facebook, Twitter, Tiktok, Linkedin, Snapchat and Youtube) for South African Businesses

– Discover the best tools to help you manage and plan your social media

– Paid vs Free Digital Marketing

– The Importance of your website for social media marketing

– Creating engaging, relevant content

– Personal Brand vs Business Brand

– How to use our Social Media Strategy Guide for optimal results

– Social Media Trends for Business in 2021

Digitisation of Your Business. How to get ahead in 2021

Event Details

Date: TBC

Time: TBC

Cost: FREE

What is Digital Transformation?

In layman terms, digital transformation (DT or DX) means using technology to create different ways of doing business to grow new and existing markets.

The definition of digital transformation can be different for every organization because every business is unique and digital transformation is much more than merely technology or disruption – although it does involve a great deal of both.

A key factor is the human element: digital transformation is not intended to replace people. Rather, it involves giving them new ways to connect with each other, and with smart devices. It offers new ways to collaborate and extract value from business data and offer a better user and customer experiences.

Ultimately, digital transformation is about empowering the people in your organization to work smarter and enabling your business to exploit previously inaccessible opportunities.

Let’s look at how digital transformation can benefit your business.

Our webinar will cover:

  1. Business at the Speed of Thought

Digital business is faster – you can take and act on decisions more rapidly than competitors who have failed to digitize. With all your business data at your fingertips, you’ll be able to make informed assessments based on trends and predictions founded on hard facts. By not using the data you have means you are effectively stumbling around in the dark.

  1. Collaboration

Digital transformation helps break down barriers between departments within your business. It is the perfect antidote to the ‘silo’ mentality found in many (especially larger companies). By giving everyone access to the same data and digital tools, it empowers colleagues to share ideas and ask questions. It fosters innovation and multi-disciplinary team building. When you digitize your business, you’ll find that the best ideas can – and do – come from anywhere within your organization. You’ll also be able to integrate every aspect of your operations, from supply chain to social media.

  1. Upskilling

If you have a multi-generational workforce, you may well find that there is a ‘digital knowledge gap’ between older people (often in decision-making roles) and younger, digital natives. This is can cause internal issues, as the people responsible for devising and driving strategies may well not have nearly the same grasp of digitization as the more junior employees tasked with implementing these strategies. As well as facilitating inter-generational dialogue and idea-sharing, digital transformation is the ideal opportunity to upskill your entire team.

  1. Improved Customer Service

Digital transformation gives you a much better handle on your data, including data information on customer buying history, preferences and opinions. This lets you craft a more compelling narrative in your advertising – and target your marketing much more precisely. You can also use the analytical power of software packages and algorithms to predict trends on both a macro- and micro- (i.e. more personalized) level. When you digitize your business, you’ll find that you know what your customers want even before they do.

  1. Cost-savings

As you inculcate a digital mindset throughout your business, you’ll benefit from not just a cultural shift, but savings achieved through greater efficiencies. While there are of course upfront costs associated with any new technology or software, the benefits will be seen almost immediately. In addition, digital transformation makes companies more agile and able to outsmart their rivals. Ultimately, digital transformation is about making your business not just profitable, but sustainable.

Digital realignment can help businesses compete effectively in an ever-changing digital economy. But, the main focus of digital transformation should be on realignment to bring in value for customers and employees.

It’s important to keep in mind that digital transformation is not a single project or change, but an organization-wide restructure that extends to the people, the operations and the technology.

Many experts and influencers cite digital transformation as building a better experience for customers and employees with the help of innovative technology.

At its heart, digital transformation is about connecting better with digital customers.